Welcome to the Future > Factory > Furniture > (FFF) journey!
The ecological challenges of today demand a radical change in how furniture is designed, produced, and used. FFF believes that supply chain collaboration is key. FFF encourages innovation by openly addressing dilemmas and experimenting together with new materials, constructions, and environmentally friendly processes, focussing on wood, foam, leather and textiles, at the same time striving for a central product passport.
Kom van die bank af! (Get of that couch!)
‘Kom van die bank af’ (Get off the couch) is a series of portraits of inspiring trailblazers from the industry.
The first portrait, ‘Stof tot nadenken’ uit Enschede Textielstad (‘Food for thought’ from Enschede Textielstad), revolves around Annemieke Koster. In 11 years of passionate entrepreneurship, Annemieke’s initiative, Enschede Textielstad, has grown into the most sustainable scalable woven textile producer in the Netherlands, making high-quality fabrics from recycled materials (pre-used cotton, denim, wool, Tencel, hemp and flax). She explains what they do differently and shares her vision for the furniture industry. We will also meet Dirk van Deursen. He is National Transition Catalyst for Furniture and Sustainability Advisor at Royal CBM. As an expert, he outlines the broader context of the series. The time for industry change is pressing.
Within the Future > Factory > Furniture > consortium, 8 renowned Dutch furniture brands join forces with industry association CBM and Dutch Design Week. The complex ecological challenges of our time require a fundamental transformation, one that no single producer can achieve alone. It requires collaboration to make the transition to a circular chain of sustainable products. Embedding circularity more deeply into our business processes. This way, we offer a counterweight to cheap, unsustainable interior product that are increasingly taking over the market, while preserving the craftmanship, knowdledge, employment, pride and quality that the iconic Dutch interior industry is known for.
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As manufacturers, we believe in the need for circularity. We need to share knowledge and work together. We need to look beyond our own factories and furniture. By working together, we invite others to join in the much-needed transformation of the furniture sector.
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The manufacturing industry – and by extension the furniture sector – faces enormous challenges. Craftsmanship defines both our origins and our future. For us, the factory is both a production site and a laboratory: the place where, step by step, a more sustainable world takes shape.
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As furniture manufacturers, we stand out for the quality of our products. In our products, timeless design goes hand in hand with durability. Forward-thinking vision compels us to continue to break new ground in product development. Respond flexibly to innovations in materials, new construction principles or changes in environmental legislation.
By placing our dilemmas on the table, we initiate a dialogue with each other. Every link in the chain must contribute to the design of a circular living environment. From raw material extraction to the furniture and its journey into the market. And at the end of the cycle, back to reclaiming and reusing the original raw materials
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